Events & ExposNational HVAC Contractor Expo
Challenge: The largest HVAC contractor expo in the USA had seen declining new attendee registration for three consecutive years. Their digital marketing was unfocused and they had no data infrastructure to understand where attendees were coming from.
Solution: We built a complete data collection system, restructured their advertising funnel, and implemented CRO across their registration flow. Heatmap analysis revealed that 68% of visitors abandoned the registration page at the pricing section — we restructured the value proposition above the fold.
Home ServicesRNS Landscaping
Challenge: RNS Landscapes had an outdated website generating zero digital leads, no analytics tracking, and was invisible in local search despite serving a high-demand market with 8,100+ monthly searches.
Solution: Complete website rebuild optimized for mobile (78% of their traffic), local SEO overhaul with proper schema markup, Google Ads campaign targeting high-intent keywords, and click-to-call implementation on every page.
HospitalityRegional Wedding & Event Venue
Challenge: A well-known local venue was relying entirely on word-of-mouth and had no digital booking pipeline. Seasonal revenue swings made staffing and planning unpredictable.
Solution: Built a digital demand generation engine: Google Ads targeting high-intent wedding planning queries, a conversion-optimized landing page with virtual tour integration, and an automated email nurture sequence for inquiry-to-booking conversion.
EducationDaycare & Education Chain
Challenge: The C-Suite needed data-backed decisions for expanding into several new locations across central Pennsylvania. Existing customer data was siloed and there was no market intelligence framework in place.
Solution: Built an integrated data collection system, identified the ideal customer profile from existing enrollment data, created detailed market studies for 8 potential locations, and recommended the optimal site based on demographic density, competition mapping, and traffic patterns.
SaaS Platform — Series B
Challenge: A B2B SaaS company with strong product-market fit was struggling with trial-to-paid conversion. Free trial signups were healthy at 1,200/month, but only 3.1% converted to paid plans — well below the industry benchmark of 8-12%.
Solution: Full-funnel CRO engagement. We rebuilt the onboarding sequence based on user behavior analysis, implemented targeted in-app messaging triggered by feature adoption milestones, and A/B tested 14 variations of the upgrade prompt.
E-Commerce — DTC Health Brand
Challenge: A direct-to-consumer health supplement brand was spending $45K/month on Meta ads with a 1.8x ROAS — barely breaking even after fulfillment costs. Customer acquisition cost had risen 40% over 6 months.
Solution: We restructured their ad creative testing framework, rebuilt landing pages around single-product conversion flows, and implemented a post-purchase email sequence that drove repeat orders within 30 days.