Insights

Thinking about conversion

Data strategies, CRO experiments, and lessons from optimizing millions in client revenue.

See the compounding power of improving your conversion rate AND increasing traffic. Interactive calculator inside.

The exact 37-point audit we run on every new client. Interactive — check items off as you go.

You have 5 seconds. Here's what needs to be visible to stop the bounce and start the conversion.

We've used both extensively. Here's our honest comparison — and our recommendation.

Most teams test the wrong things. Here's the framework we use to prioritize tests that actually move revenue.

We analyzed 40 client sites. Every 100ms of load time cost an average of 1.2% in conversions.

Multi-touch attribution models promise clarity but deliver confusion. We use a simpler approach that works.

75% of your users never see your CTA. That's not a design problem — it's a content hierarchy problem.

A full case study walkthrough — from audit to implementation to results.

The architecture behind automated lead generation systems that scale without burning budget.