CRO Audit Checklist: 37 Things To Check Before You Spend Another Dollar On Ads
Stop paying for traffic your site can't convert. This is the exact 37-point audit we run on every new client before we touch their ad spend. Check items off as you go — the tracker follows you down the page.
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We've run this audit on over 200 client sites. The average site fails 19 of these 37 items. Every item you fix before running ads improves your ROAS. The list is ordered by impact — analytics first, because without measurement nothing else matters.
Analytics & Tracking 8 items
Page Speed & Technical 7 items
Above The Fold 6 items
Trust & Social Proof 6 items
Conversion Paths 6 items
Content & SEO 4 items
If your site fails more than 15 of these, your ads are funding your bounce rate — not your revenue. Fix the foundation first.
The Math That Makes This Urgent
Say you spend $5,000/month on Google Ads and your site converts at 2%. That's 100 leads. Fix the issues this audit surfaces and lift conversion to 3.5% — you just went from 100 to 175 leads at the same spend. 75% more leads, zero additional ad budget.
Now increase your ad spend after the fixes. The multiplier compounds. This is why we audit before we advertise — always.
Want us to run this audit for you?
We'll check all 37 items and tell you exactly what to fix — in order of revenue impact.
